Swift was founded in 1996 by two women, Nancy and Carol, who wanted to send a gift to a friend in another state. They wanted to offer a choice to this rather picky friend, and settled on a gift certificate. Which retailers were nearby this friend? Which one was her favorite? They weren’t sure.
There is a certain type of person who, when confronted with an everyday challenge, does something about it. So, the two women started Swift with the goal of creating a universally accepted gift card, and are credited with issuing the first prepaid MasterCard®. The very earliest iteration of Swift’s offering was a physical, pre-funded card available for consumers to purchase directly.
Swift saw the birth of prepaid, and then grew rapidly from those humble beginnings. We quickly evolved from a consumer purchased product to an exclusively corporate-funded model. Today, we are one of the top three non-bank issuers of Visa® and MasterCard® incentive and corporate disbursement cards. We work with a diverse and wide-ranging collection of Fortune 1000 companies and many other innovative organizations around the world. We have the unique ability to pay individuals and businesses in real time, helping our clients disburse funds, acquire new customers, retain existing ones and reward behavior to ultimately drive loyalty.
From the birth of prepaid to today, we continue to push industry boundaries through product innovation and global reach. We offer an ever-expanding product set of physical cards, virtual cards and digital solutions, delivering payments by mail, courier, email, text message, on-pack and in-pack, through websites and more. Programs can be flexibly configured with a wide variety of distribution, funding and spend options.
We also provide an assortment of proprietary services that make our solutions more effective, elegant and easier to track. These include advanced reporting tools, customized web portals, flexible program permissions and program management platforms. We continue to be on the forefront of the prepaid industry in developing new technology, offerings and services in order to help our clients maximize their results and win and keep business at the margins they need.